Most market models use broad assumptions, not your unique customer.
Disconnected from Sales Reality
Calculations don't match real sales, creating a gap between planning and action.
Wasted Sales Effort
Sales teams chase markets that don't convert. Budget gets spread thin across low-probability segments instead of high-potential ones.
Our Approach
TAM / SAM / SOM as Operational States
We view TAM, SAM, and SOM as measurable sales stages, transforming abstract market sizing into actionable intelligence.
01
TAM: Contactable Companies
Identify companies and decision-makers, qualify them into databases you can actually contact.
02
SAM: Engaged Prospects
Accounts showing real interest from outbound campaigns (e.g., clicks, website visits, connected via LinkedIn).
03
SOM: Active Conversations
Accounts in active 1:1 sales talks, with replies, meetings, and commercial discussions.
TAM = countable. SAM = engaged. SOM = worked.
Validation Questions
What We Validate in 90 Days
We answer three critical questions with hard evidence, not assumptions. These questions determine market viability.
1
Market Size Reality Check
Are there enough businesses matching your Ideal Customer Profile in this market?
2
Reachability Assessment
Can decision-makers be reached through existing channels?
3
Sales Cycle
How quickly can companies allocate budget and move to purchase?
90-Day Process
Our 90-Day Market Experiment
Our structured approach transforms market ideas into validated evidence. This three-month process progressively narrows your focus based on real-world signals.
1
Month 1: Foundation
Define ideal customers and market targets. Build a contactable market list. Create contact workflows for each market and test initial messages.
2
Month 2: Iteration & Engagement
Run outbound campaigns to measure engagement. Identify responsive segments. Define your serviceable market.
3
Month 3: Early Signal Conversion
Focus resources on high-signal segments. Understand what converts into sales conversations and qualified opportunities. *This will depend on your sales cycle, but early signals and framework will be set up.
4
Handover
Sales team takes over with validated playbooks and market data. Optional: monthly monitoring if sales cycle is longer.